Jewelry has always been an important part of my life

Growing up I spent countless hours at my parents jewelry shop in the Diamond District of New York. Coming in after school and watching my parents design masterpieces and mold works of art. I loved being around them, seeing them grow their business and make lifelong friends with other brilliant artisans.

The magic of gemstones and the beauty of jewelry was something I could only keep to myself for so long, I wanted to share it with the world so in 2013 I started Serendipity. My goal has always been to create jewelry for those who dare to dream. Those who dream for a better life for themselves and a life full of magic.

Now I work with a team of other women around the world to bring a little bit of serendipity to your day. From Korea, India, Brazil, Canada and the US we work hard to design, source and craft beautiful pieces that we hope will inspire you as much as celebrate the beauty inside of you.

Love Shama